The Substack Playbook for Writers
✨ Build a Platform Readers Want to Follow ✨
Hey, writer! Looking to level up your newsletter game? Or wondering what this whole Substack thing is all about?
Don’t worry — we’ve got you! 🙃
Book marketing is changing.
While social media reach continues to shrink, literary agents, publishers, and successful authors are increasingly pointing writers toward one platform: Substack.
Why?
Because it's a platform where writers are still building direct relationships with readers, growing audiences organically, and creating visibility that isn't dependent on an algorithm. That's one reason Substack has become one of the few places where author marketing is working right now.
The problem is that most writers bring an email newsletter mindset to Substack and miss what makes the platform work.
The writers building real audiences on Substack are doing something different. Instead of creating newsletters that only matter when they have a book to sell, they're creating publications readers want to return to week after week.
The Substack Playbook for Writers: Get Started, Get Noticed, Get Subscribed is a hands-on, three-session class that takes you from a blank page to a strategically positioned publication designed to grow.
Throughout the course, you’ll learn how to:
Choose an umbrella topic that sets you apart, attracts the right readers, and gives people a reason to subscribe and stay
Set up every part of your Substack correctly
Migrate your existing subscribers without losing anyone
Use the platform's growth tools—including Notes, recommendations, podcasting, video, live events, and community features—the same way successful writers are using them today.
PLUS: You’ll receive a course workbook!
By the end of the course, you won't just have a newsletter. You'll have a reader-focused platform that helps you grow an audience between book launches, deepen your connection with readers, and build a foundation that supports your writing career for years to come.
Quick FAQ:
The course will be hosted on Zoom.
You are welcome to attend the live classes, but replays will be sent out daily to all registered attendees so you can take the course on your own schedule.
Live classes are scheduled for July 27-29 from 1pm-3pm ET.
Who this is for
Writers who want a real readership, not a list that only wakes up at book launch
Anyone who feels buried by Substack's features and just wants a clear plan
Writers moving over from another platform who don't want to lose subscribers in the process
Anyone whose newsletter has become one more thing they feel guilty about
Quick look
Course: 3 two-hour virtual sessions (replays available with no expiration date!)
Cost: $147* (Early Bird discounted rate of $97 if you register by June 30th!) - Multiple payment options, including pay later!
*course fees are nonrefundable
Registration Form: https://forms.gle/g4M9gft1xuVvR62k7
Platform: Zoom (replays available … watch on your own schedule!)
Dates: July 27-29, 2026
Times: 1pm-3pm ET (daily replay recordings sent to all registered attendees so you can attend on your own schedule if you can’t make the live classes!)
You get 6 hours of instruction, endless replays, AND our course workbook!
Sessions
Session 1: Find Your Promise
Most writers start a Substack by asking, "What should I post?" That's the wrong question.
The writers who grow on Substack know exactly why readers subscribe in the first place. In this session, you'll identify the bigger topic your publication will own, create a clear promise readers can understand in seconds, and develop the content pillars that make coming up with ideas easy. You'll leave with a publication name, a clear direction, and a Substack readers immediately understand and want to follow.
Session 2: Launch Without Losing Readers
Now it's time to build.
We'll walk through every piece of your Substack together, from your homepage and About page to your welcome email and first posts, so you launch looking like a publication instead of a work in progress. If you already have an email list, we'll show you how to move your subscribers over safely and smoothly, without losing readers you've worked hard to earn.
Session 3: Get Noticed and Grow
Substack isn't just a newsletter platform. It's an ecosystem.
In this session, you'll learn how successful writers use Notes, recommendations, video, podcasting, live events, and community features to get discovered and attract new subscribers. Then we'll help you turn everything you've learned into a simple 90-day growth plan, so you know exactly what to do after the course ends and can keep building your audience while focusing on writing your books.
Substack rewards writers who show up with a clear purpose and a smart strategy. We'll help you build both.
Click the PayPal button below to join us and start building a publication that works for your writing career, not just your next book launch.
To join in the fun:
1. Save your spot by hitting the “Buy Now” button —>
2. THEN fill out the mini registration! —>